Are you searching for tips on how you can grow your real estate business in 2021? If so, you’ve come to the right place!
Even though the last two weeks of the year are typically a time that many agents spend with family and friends, now is the perfect time for all realtors to focus on growing their real estate businesses.
In this article, we will share with you time tested tips that you can use to grow your real estate business in 2021 and beyond.
Tip #1 – Grow Your Sphere Of Influence To Grow Your Real Estate Business
Your Sphere of Influence (SOI), are people that you spend the most time around on a daily, weekly, monthly, and annual basis.
These people are your friends, family members, contractors, mechanics, grocers, and local businesses whose services that you may be used regularly.
One of the best ways to stay in touch with your sphere of influence is to invite everyone that you know to join your email list. This will enable you to have all of your contacts in one place, and message them all at once, instead of messaging everyone on multiple platforms online.
The key to success with staying in contact with your email list is to offer your list valuable information. This means that you should write about relevant area news, things happening in your neighborhood, home values, or changes to the local real estate market.
If you offer your list value, they will be inclined to open up your emails each time and think of you when they are ready to buy or sell, instead of thinking of your competitor.
Tip #2 – Don’t Neglect Neighborhood Farming
Neighborhood farming is one of the oldest and time-tested principles in real estate because it involves canvassing specific areas in your city or town, knocking on doors, and finding out who may be interested in buying or selling their home.
If you’re against the idea of knocking on doors, keep in mind that most Realtors® are going to be doing everything that they can to avoid meeting with people personally so if you’re out there every day talking to people, you’re going to set yourself apart from most agents.
Tips for choosing the right area:
- Focus on an area with only 500 homes.
- Choose a local area that has homes that are selling
- Thoroughly research the area that you plan on farming. You should know everything about local home values and what’s happening in the area before you start farming.
- Choose a farming strategy that includes door knocking, print marketing, or both. Make sure that each marketing message that you deliver to your farm has a call to action.
Tip #3 – Join Our Designated Broker Program
Last of all, if you’re ready to grow your real estate business in Texas or Florida but you don’t want to spend the time or money in building your business the slow way, we invite you to join our designated broker program.
By joining our program, you will have the ability to hire agents and pay commissions without going through the traditional hassle that other brokers have gone through in the past.
To learn more about our designated broker program, contact us today by calling (512) 200-5853 or click here to connect with us online.